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Backyard Media is the bridge between podcasts and advertisers.

We connect high quality podcasts with advertisers looking to target loyal, valuable, and engaged audiences. What makes Backyard Media different?

  1. High quality inventory: Unlike our competitors, we vet every single podcast that comes through our door, and ensure we’re only working with the best.

  2. Opportunity for targeted advertising: We work with traditional podcast advertisers, but also sponsors looking to reach highly targeted audiences. Ask us for info about podcasts that reach law, foreign policy, investment, or software professionals.
  3. Creator-first: Our mission to help create a strong, more robust media ecosystem. We believe that starts with identifying great creators and connecting them with the resources they need to do what they already do—but better.

Want to learn more?

I'm an advertiser, tell me more.

Why podcast advertising?

  1. Highly engaged listeners. 61% of listeners report buying a product after a podcast ad, and unaided brand awareness increases from 6% to 62% after podcast ads.

  2. Successful audiences. Podcast audiences are well-educated and well-paid. The median income of podcast listeners is $63,000, and 51% of listeners have a 4 year degree or higher.
  3. Influencer marketing at its best. Our hosts have a close relationship with their listeners and give their own special touch to every ad. That's what makes podcast advertising the most effective digital advertising tool out there - the perfect way to take user acquisition to the next level. 

PODCAST ADVERTISING AT A GLANCE

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Median Income of Podcast Listeners

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Podcast Listeners Earning $75K or Higher

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Listeners Who Consume at Least One Podcast Every Week

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Podcast Listeners With a Four Year Degree or Higher

 

61% of Listeners Report Buying Product After Podcast Ad

96% of Subscribers Listen to All or Most Episodes of a Show

62% Unaided Brand Awareness After Podcast Ads

Backyard Media is the easiest, quickest, and most cost-effective way to get started with podcast advertising.

  • Easiest: Our team is high-touch. Reach out to let us know you’re interested and what your needs are, and let us help you identify the best shows and audience for your goals and budget.
  • Quickest: Go from first-contact to first ad-roll within two weeks.
  • Cost-effective: We’ll help you find the shows and craft the campaign that fits your budget. Get started for as low as a couple hundred dollars, or deploy six figures. Whatever you need, we can make it happen.

We shop your company around with our podcast inventory and find new podcasts that might be interested in working with you.


What does a podcast ad sound like? Take a listen.

You can listen to more podcast ads that have recently aired over here.


These are some of the brands we've worked with. To be the next one, get in touch with us here.

 

 
 
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I'm a podcast, tell me more.

Are you interested in getting more sponsors but don’t know where to start?

  1. Tell us the type of sponsors you’re interested in working with.
  2. Sit back and relax. We allow you to focus on what you do best—creating amazing content while we take care of tracking down advertisers.
  3. We shop your podcast around with our sponsors and find new ones that might be interested in working with you, and make sure that both parties think they’d be good fits for each other.

We’re so much more than your typical podcast advertising agency. We’ll still connect you with sponsors that are excited about your podcast, but here’s what else we have to offer:

  1. SMS Outreach: We want to make it easier to collect contributions from your listeners. We’ll set up an SMS program where fans of your podcast can text a number and get a link to donate. When you make it easier to donate, your listeners are more likely to donate.
  2. Listener Surveys: Listener surveys are extremely valuable for both you to understand who your audience is and for attracting potential sponsors. You can learn more about the value of them here. We’ll help you run a listener survey and and analyze the data.
  3. Pitch Yourself: We want to streamline the process of getting sponsors. Let us sign you up to our mailing list, where you’ll hear about all the different sponsors that are interested in working with our podcast partners. Then you have the option to pick what sponsors you’re interested in, write a bit about why your podcast is a good fit, and we’ll send that information directly over to the sponsor. If the sponsor wants to work with you, we’ll facilitate that partnership. 
 

Getting started is easy. Reach out.

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