Podcasting Has a Discovery Problem. How Can We Fix It?

Podcasts, while growing at historic rates for the past few years, still have issues with discovery. That is, people want to listen to more podcasts, but finding new podcasts is still not as intuitive as finding a video online or discovering new music. When you speak with podcast listeners, they often mention the same shows from Apple Podcasts' Top 100 Charts - Serial, Missing Richard Simmons, Reply All, This American Life. Why is it so hard to find the great podcast content we know is out there? What technologies are companies developing that might solve this problem? And what benefits are to there to be had, for both podcasters and advertisers, in solving this problem?

Read More
The Podcast Boom in the UK

The United Kingdom has a long tradition of radio broadcasts, first for news in the 1920s and then the expansion into creative television and radio programming. When it comes to podcasts, though, how does Britain's podcast industry compare to that in the United States? In the second of our series on podcasting in other countries, we're looking at the UK's podcast scene: who the big players are, how many people are listening, and what podcast sponsors should know about the differences between the British and American podcast industries.

Read More
The Podcast Boom in Canada

Podcasting has experienced a huge surge of interest in the past three to four years. We've talked about that here, here and here. But much of the coverage of this podcasting boom has been about the United States. As we've seen in the industry research, podcasting is not only taking off in the US. Today, we'll look at two studies that give us a clue as to how podcasts are doing in Canada.

Read More
How Big Could Podcast Audiences Get?

The growth in the number of podcast listeners has been steady since 2014, the year that podcasting really took off. That growth begs the question about what the ceiling is for podcast audience sizes. If this growth continues along the same trend line, how big of a market can advertisers expect, and will the combination of a comparable audience size relative to other digital media and podcasting's "halo effect" for advertisers make podcasts the most powerful digital marketing out there?

Read More
How is Car Dashboard Technology Affecting Podcast Consumption?

A few weeks ago, we saw new data from Edison Research in the form of their annual report on digital media consumption, called The Infinite Dial. This report is the Holy Grail for podcasters and podcast advertisers: it tells us who's listening to podcasts, how much, and how they're doing it. You can read more about that report in our blog post here. Today, we're going to tackle one interesting point that came up in that report: is the preponderance of new technology in car dashboards impacting people's podcast listening? Let's take a look.

Read More
What Do We Know About Podcast Listeners in 2018?

Last week saw a big event for some of us in the podcast industry. March 8th, 2018 was the official release of The Infinite Dial 2018. Conducted by Edison Research, it's the longest-running study of digital media consumption and of listener behavior. The Infinite Dial has a considerable portion of podcast-specific data, so let's take a look at it now. We spoke about last year's Infinite Dial in our post "What we know about podcast listeners", so let's update that data and see what trends we can draw from it.

Read More
What's happening in this podcast ad I'm hearing?

Today we're talking about podcast ads. We've talked about them a lot, but what does a great podcast ad actually sound like? What should sponsors expect their ads will sound like, and how can they help out podcast hosts by providing good ad scripts? The best way to start to answer these questions is by listening to actual podcast ads. So, today we're looking at some recent examples of ads that we've run on episodes of our Backyard Media podcast partners.

Read More
Why People Listen to Podcasts Instead of Consuming Other Digital Media

Podcasts are big, but they haven't always been that way. What has driven this rapid adoption of podcasts by tech professionals, Millennials, and now the wider adult population? And what do listeners think podcasts offer them that other digital media don't? We take a look at four reasons why listeners choose to consume podcasts instead of other media.

Read More
Podcasters Have Had Apple's New Podcast Analytics for Two Months Now. What Have They Learned?

At the tail-end of 2017, Apple finally unveiled a beta version of its Podcast Analytics tool. Any podcasters that published their show on iTunes could view statistics about how listeners consumed their episodes once they downloaded them. What was once a keyhole-sized view into the listening habits of podcast audiences suddenly became a wide open window. So, what have we learned from it these last two months?

Read More
What Apple's New Podcast Analytics Tool Tells Us

Apple, still the biggest platform for podcast listening, has promised to improve its technology to provide more information about listener behavior. At the end of 2017, the company released its beta version of the new Podcast Analytics. This provides podcasters with more precise information about their listeners' habits. Let's break down what this technology tells us so far, and what podcasters and sponsors might take away from it.

Read More
What does it mean to be a podcast content leader?

Of the hundreds of thousands of published podcasts, we usually only hear about a few dozen big studio names. Podcasts from private studios like Gimlet Media or public radio stalwarts like This American Life may have millions of listeners, but the is a whole ecosystem of podcasts out there. Podcast content leaders are one such type of podcast. While they might not be on iTunes' Top 10 Charts, they have substantial, often very valuable audiences. In this post, we talk about what podcast content leaders are, why they're valuable, and what podcast sponsors need to know about them.

Read More
What does smart speaker technology mean for the future of podcasting?

Voice-activated speaker technology is becoming ubiquitous in our homes. This new technology category poses an interesting question for podcasters and podcast sponsors: as smart speakers become more dominant, how will podcast technology integrate with the platform? And how will audiences change their listening behavior? We take a look at what we know about voice-activated speaker technology and where we think it's headed.

Read More
When Will Dynamic Ad Insertion Take Over Podcasting?

Dynamic ad insertion has been gaining steam in the podcast industry since early 2016. But what exactly is this technology, and what are the implications of its use in the podcast industry, for publishers and advertisers? We explore what dynamic ad insertion technology is, how much of the industry is using it, and what sponsors need to know about the technology when it comes to their ad campaigns.

Read More
Here's How Fast the Podcast Industry is Growing

Just how fast is the podcast industry growing? One study from 2017 from the IAB attempted to answer this question in more detail than ever before. We identify some of the study's most important findings for companies looking to get into podcast advertising.

Read More
What Did the Podcast Industry Learn in 2017?

2017 was a big year for podcasting, arguably the biggest. New podcasts debuted, new production studios formed, and new advertising companies came online (including Backyard Media!). More importantly, we saw new developments in how the industry produces, markets, distributes, and sponsors podcasts. Here are a few of the most important trends that we at Backyard Media have identified in the industry from this past year.

Read More
Why Podcast Advertising Revenue Will Hit $500 Million in 2020

Projections from data company Bridge Ratings' Podcasting Audit Study show us that podcast advertising has grown immensely since just 2014, and that it continues to beat expectations. We look at what the company's projections for podcast advertising through the next few years look like, and what's driving the numbers.

Read More
Here's Every Type of Podcast Format in 2017

For sponsors new to the podcasting space, the amount of information about the industry can be overwhelming. What kind of podcasts are out there, how is their content structured, and what do they sound like? We take a look at the five most common podcast formats in 2017, and explain what potential podcast sponsors need to know about each of them.

Read More
Why Listeners Respond to Podcast Ads

How effective is podcast advertising when it comes to impacting customer behavior? We look at a study from Edison Research that analyzed how listeners view podcasts as a medium, how they view podcast advertising, and how marketing on podcasts can positively affect buying behavior and other customer actions.

Read More