Podcast Advertising Will Be Worth More Than $600M by 2020

We've got fresh data on the state of podcast advertising. Every year, the Interactive Advertising Bureau (IAB) surveys the biggest podcast studios and gathers data about how much the industry is worth, who's buying podcast ads, and how they're structuring their ad campaigns. We spoke previously about the state of podcast advertising. What are the top line numbers from the study's 2017 data? Below, we dive into the four main takeaways from this year's study that sponsors need to know before jumping into their next ad buy.

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Need More News? Here are the 7 Best Tech News Podcasts in 2018

The world continues to become more dependent on technology, with even the simplest products becoming smarter and more data-centric. Most of us interact with technology every hour of every day. The biggest advances, though, are often in fields consumers don't see. More and more podcasts have debuted to discuss developments in the fields of machine learning, big data, and more, and to explain what the implications are for industry professionals and tech consumers. So what are the best tech news podcasts in 2018? Let’s take a look.

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Where Should I Put My Money? The 5 Best Investing Podcasts in 2018

Podcasts have taken over the world of investing and finance. We know that podcast listeners are tech-savvy and like learning new things, so it makes sense that a whole host of podcasts around investing and managing money better have cropped up. These shows feature experts discuss how to approach investing better, manage your money, and find new investing opportunities. Just like in our discussion of national security and foreign policy podcasts from last week, podcast sponsors should know about the best investing podcasts out there right now. So, in no particular order, here are the best investing podcasts in 2018.

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Did Video Really Kill the Radio Star? YouTubers Breaking onto the Podcast Scene

YouTube isn’t a place for cat videos anymore, and hasn’t been for a long, long time. But it’s not only a place for teenagers to talk about their lives into a camera in their bedroom anymore either. In 2018, we have to accept giant media companies have overtaken YouTube - companies like Buzzfeed, CollegeHumor, Vimeo, and Vox. In an age where the independent vlogger struggles to compete with large corporations, YouTubers have to get creative about crafting their brand. One way that they’ve done this is by expanding to the world of podcasts. So what does the transition of YouTubers from video to podcasts mean for sponsors and the industry as a whole?

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Here Are the 5 Best Foreign Policy Podcasts in 2018

We've spoken before about how podcasts cover a wide range of topics, from business to politics to culture and comedy. In the last couple of years, podcasts have begun to cover the DC policy universe. From foreign policy and diplomacy to national security and the defense industry, there's a whole podcast ecosystem produced by policy experts. These shows are widely consumed and shared within the DC Beltway and beyond. Below, we'll cover some of the biggest and most well-respected foreign policy shows you should know about in 2018.

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The 5 Things You Should Know Before Advertising on Podcasts

Ready to jump into podcast advertising as a sponsor? Awesome. We at Backyard Media have been doing this for a while, so we've outlined the five important things you need to know before getting started on that first podcast ad campaign. Knowing these five things is a great way to get a head start on your campaign and achieve conversions faster than ever.

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Here's Why Your Podcast Ad Should Sound Different From Your Other Ads

Are you a marketer for a company looking to make its first foray into podcast advertising? Great! You couldn't have picked a better time to get into the medium. Podcasts are growing, and podcast audiences are super valuable. Backyard Media is here to help you get started. Today we'll talk about a few things new podcast sponsors should consider when making their first podcast ads.

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Americans' Audio Listening is Still a Zero-Sum Game

Last week, we covered some new data from Edison Research about how new podcast listeners are rapidly adopting podcasts. Today we'll look at another of the company's studies that shows how Americans' audio listening has and hasn't changed. This survey followed thousands of Americans and tracked their listening habits to see what they're listening to, where, and on what platform. This wealth of data has a lot to tell us, and it shows how the rise of podcasts is affecting listeners' consumption of other audio sources.

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Even Newer Listeners are Super Dedicated to Podcasts

We talk a lot about podcast listeners on this blog - for instance who they are, why they listen to podcasts, and what in particular they like about their favorite shows. Today we're going look at some recent data and examine trends around podcast adoption and increases in podcast listening over time. Specifically, how long does it take people who are new to podcasts to become monthly or weekly listeners? And how do their listening habits change over time? We'll take a look at two Edison Research studies to see what we can conclude about these trends, and discuss the important takeaways for podcast sponsors.

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Podcasting Has a Discovery Problem. How Can We Fix It?

Podcasts, while growing at historic rates for the past few years, still have issues with discovery. That is, people want to listen to more podcasts, but finding new podcasts is still not as intuitive as finding a video online or discovering new music. When you speak with podcast listeners, they often mention the same shows from Apple Podcasts' Top 100 Charts - Serial, Missing Richard Simmons, Reply All, This American Life. Why is it so hard to find the great podcast content we know is out there? What technologies are companies developing that might solve this problem? And what benefits are to there to be had, for both podcasters and advertisers, in solving this problem?

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The Podcast Boom in the UK

The United Kingdom has a long tradition of radio broadcasts, first for news in the 1920s and then the expansion into creative television and radio programming. When it comes to podcasts, though, how does Britain's podcast industry compare to that in the United States? In the second of our series on podcasting in other countries, we're looking at the UK's podcast scene: who the big players are, how many people are listening, and what podcast sponsors should know about the differences between the British and American podcast industries.

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The Podcast Boom in Canada

Podcasting has experienced a huge surge of interest in the past three to four years. We've talked about that here, here and here. But much of the coverage of this podcasting boom has been about the United States. As we've seen in the industry research, podcasting is not only taking off in the US. Today, we'll look at two studies that give us a clue as to how podcasts are doing in Canada.

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How Big Could Podcast Audiences Get?

The growth in the number of podcast listeners has been steady since 2014, the year that podcasting really took off. That growth begs the question about what the ceiling is for podcast audience sizes. If this growth continues along the same trend line, how big of a market can advertisers expect, and will the combination of a comparable audience size relative to other digital media and podcasting's "halo effect" for advertisers make podcasts the most powerful digital marketing out there?

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How is Car Dashboard Technology Affecting Podcast Consumption?

A few weeks ago, we saw new data from Edison Research in the form of their annual report on digital media consumption, called The Infinite Dial. This report is the Holy Grail for podcasters and podcast advertisers: it tells us who's listening to podcasts, how much, and how they're doing it. You can read more about that report in our blog post here. Today, we're going to tackle one interesting point that came up in that report: is the preponderance of new technology in car dashboards impacting people's podcast listening? Let's take a look.

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What Do We Know About Podcast Listeners in 2018?

Last week saw a big event for some of us in the podcast industry. March 8th, 2018 was the official release of The Infinite Dial 2018. Conducted by Edison Research, it's the longest-running study of digital media consumption and of listener behavior. The Infinite Dial has a considerable portion of podcast-specific data, so let's take a look at it now. We spoke about last year's Infinite Dial in our post "What we know about podcast listeners", so let's update that data and see what trends we can draw from it.

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What's happening in this podcast ad I'm hearing?

Today we're talking about podcast ads. We've talked about them a lot, but what does a great podcast ad actually sound like? What should sponsors expect their ads will sound like, and how can they help out podcast hosts by providing good ad scripts? The best way to start to answer these questions is by listening to actual podcast ads. So, today we're looking at some recent examples of ads that we've run on episodes of our Backyard Media podcast partners.

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Why People Listen to Podcasts Instead of Consuming Other Digital Media

Podcasts are big, but they haven't always been that way. What has driven this rapid adoption of podcasts by tech professionals, Millennials, and now the wider adult population? And what do listeners think podcasts offer them that other digital media don't? We take a look at four reasons why listeners choose to consume podcasts instead of other media.

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Podcasters Have Had Apple's New Podcast Analytics for Two Months Now. What Have They Learned?

At the tail-end of 2017, Apple finally unveiled a beta version of its Podcast Analytics tool. Any podcasters that published their show on iTunes could view statistics about how listeners consumed their episodes once they downloaded them. What was once a keyhole-sized view into the listening habits of podcast audiences suddenly became a wide open window. So, what have we learned from it these last two months?

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