Posts in Podcast Trends
Podcast Advertising Will Be Worth More Than $600M by 2020

We've got fresh data on the state of podcast advertising. Every year, the Interactive Advertising Bureau (IAB) surveys the biggest podcast studios and gathers data about how much the industry is worth, who's buying podcast ads, and how they're structuring their ad campaigns. We spoke previously about the state of podcast advertising. What are the top line numbers from the study's 2017 data? Below, we dive into the four main takeaways from this year's study that sponsors need to know before jumping into their next ad buy.

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Did Video Really Kill the Radio Star? YouTubers Breaking onto the Podcast Scene

YouTube isn’t a place for cat videos anymore, and hasn’t been for a long, long time. But it’s not only a place for teenagers to talk about their lives into a camera in their bedroom anymore either. In 2018, we have to accept giant media companies have overtaken YouTube - companies like Buzzfeed, CollegeHumor, Vimeo, and Vox. In an age where the independent vlogger struggles to compete with large corporations, YouTubers have to get creative about crafting their brand. One way that they’ve done this is by expanding to the world of podcasts. So what does the transition of YouTubers from video to podcasts mean for sponsors and the industry as a whole?

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