Posts tagged dynamic ad insertion
Podcasters Have Had Apple's New Podcast Analytics for Two Months Now. What Have They Learned?

At the tail-end of 2017, Apple finally unveiled a beta version of its Podcast Analytics tool. Any podcasters that published their show on iTunes could view statistics about how listeners consumed their episodes once they downloaded them. What was once a keyhole-sized view into the listening habits of podcast audiences suddenly became a wide open window. So, what have we learned from it these last two months?

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