Posts tagged itunes
What Apple's New Podcast Analytics Tool Tells Us

Apple, still the biggest platform for podcast listening, has promised to improve its technology to provide more information about listener behavior. At the end of 2017, the company released its beta version of the new Podcast Analytics. This provides podcasters with more precise information about their listeners' habits. Let's break down what this technology tells us so far, and what podcasters and sponsors might take away from it.

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