Posts tagged podcast
Podcast Advertising 101: 5 Things You Should Know Before Advertising On Podcasts

Ready to jump into podcast advertising as a sponsor? Awesome. We at Backyard Media have been doing this for a while, so we've outlined the five important things you need to know before getting started on that first podcast ad campaign. Knowing these five things is a great way to get a head start on your campaign and achieve conversions faster than ever.

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Why People Listen to Podcasts Instead of Consuming Other Digital Media

Podcasts are big, but they haven't always been that way. What has driven this rapid adoption of podcasts by tech professionals, Millennials, and now the wider adult population? And what do listeners think podcasts offer them that other digital media don't? We take a look at four reasons why listeners choose to consume podcasts instead of other media.

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What Apple's New Podcast Analytics Tool Tells Us

Apple, still the biggest platform for podcast listening, has promised to improve its technology to provide more information about listener behavior. At the end of 2017, the company released its beta version of the new Podcast Analytics. This provides podcasters with more precise information about their listeners' habits. Let's break down what this technology tells us so far, and what podcasters and sponsors might take away from it.

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What does it mean to be a podcast content leader?

Of the hundreds of thousands of published podcasts, we usually only hear about a few dozen big studio names. Podcasts from private studios like Gimlet Media or public radio stalwarts like This American Life may have millions of listeners, but the is a whole ecosystem of podcasts out there. Podcast content leaders are one such type of podcast. While they might not be on iTunes' Top 10 Charts, they have substantial, often very valuable audiences. In this post, we talk about what podcast content leaders are, why they're valuable, and what podcast sponsors need to know about them.

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What Did the Podcast Industry Learn in 2017?

2017 was a big year for podcasting, arguably the biggest. New podcasts debuted, new production studios formed, and new advertising companies came online (including Backyard Media!). More importantly, we saw new developments in how the industry produces, markets, distributes, and sponsors podcasts. Here are a few of the most important trends that we at Backyard Media have identified in the industry from this past year.

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Why Podcast Advertising Revenue Will Hit $500 Million in 2020

Projections from data company Bridge Ratings' Podcasting Audit Study show us that podcast advertising has grown immensely since just 2014, and that it continues to beat expectations. We look at what the company's projections for podcast advertising through the next few years look like, and what's driving the numbers.

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Here's Every Type of Podcast Format in 2017

For sponsors new to the podcasting space, the amount of information about the industry can be overwhelming. What kind of podcasts are out there, how is their content structured, and what do they sound like? We take a look at the five most common podcast formats in 2017, and explain what potential podcast sponsors need to know about each of them.

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Why Listeners Respond to Podcast Ads

How effective is podcast advertising when it comes to impacting customer behavior? We look at a study from Edison Research that analyzed how listeners view podcasts as a medium, how they view podcast advertising, and how marketing on podcasts can positively affect buying behavior and other customer actions.

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How Podcast Ads Improve Brand Lift

We take a look at new research into the effect of podcast ads on listeners' brand recall, brand perceptions, and other important metrics, and explain what podcast advertisers should take away for their marketing campaigns.

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Podcast Listeners are Engaged Listeners

We spoke to hosts Briahna Gray and Barry Lam, who run two of Backyard Media's podcast partners, about their experiences with listener engagement and feedback, to better understand how podcast listeners are unique in their media consumption.

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What does a Podcast Ad Campaign Look Like?

We discuss the different forms a podcast ad can take, as well as the length and format of podcast ad campaigns.

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