Posts tagged podcast ad messaging
How is Car Dashboard Technology Affecting Podcast Consumption?

A few weeks ago, we saw new data from Edison Research in the form of their annual report on digital media consumption, called The Infinite Dial. This report is the Holy Grail for podcasters and podcast advertisers: it tells us who's listening to podcasts, how much, and how they're doing it. You can read more about that report in our blog post here. Today, we're going to tackle one interesting point that came up in that report: is the preponderance of new technology in car dashboards impacting people's podcast listening? Let's take a look.

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Here's Every Type of Podcast Format in 2017

For sponsors new to the podcasting space, the amount of information about the industry can be overwhelming. What kind of podcasts are out there, how is their content structured, and what do they sound like? We take a look at the five most common podcast formats in 2017, and explain what potential podcast sponsors need to know about each of them.

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Why Listeners Respond to Podcast Ads

How effective is podcast advertising when it comes to impacting customer behavior? We look at a study from Edison Research that analyzed how listeners view podcasts as a medium, how they view podcast advertising, and how marketing on podcasts can positively affect buying behavior and other customer actions.

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How Podcast Ads Improve Brand Lift

We take a look at new research into the effect of podcast ads on listeners' brand recall, brand perceptions, and other important metrics, and explain what podcast advertisers should take away for their marketing campaigns.

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