Posts tagged podcast ad spending
What Did the Podcast Industry Learn in 2017?

2017 was a big year for podcasting, arguably the biggest. New podcasts debuted, new production studios formed, and new advertising companies came online (including Backyard Media!). More importantly, we saw new developments in how the industry produces, markets, distributes, and sponsors podcasts. Here are a few of the most important trends that we at Backyard Media have identified in the industry from this past year.

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Why Podcast Advertising Revenue Will Hit $500 Million in 2020

Projections from data company Bridge Ratings' Podcasting Audit Study show us that podcast advertising has grown immensely since just 2014, and that it continues to beat expectations. We look at what the company's projections for podcast advertising through the next few years look like, and what's driving the numbers.

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