Posts tagged podcast audiences
Why People Listen to Podcasts Instead of Consuming Other Digital Media

Podcasts are big, but they haven't always been that way. What has driven this rapid adoption of podcasts by tech professionals, Millennials, and now the wider adult population? And what do listeners think podcasts offer them that other digital media don't? We take a look at four reasons why listeners choose to consume podcasts instead of other media.

Read More
What does it mean to be a podcast content leader?

Of the hundreds of thousands of published podcasts, we usually only hear about a few dozen big studio names. Podcasts from private studios like Gimlet Media or public radio stalwarts like This American Life may have millions of listeners, but the is a whole ecosystem of podcasts out there. Podcast content leaders are one such type of podcast. While they might not be on iTunes' Top 10 Charts, they have substantial, often very valuable audiences. In this post, we talk about what podcast content leaders are, why they're valuable, and what podcast sponsors need to know about them.

Read More
Here's How Fast the Podcast Industry is Growing

Just how fast is the podcast industry growing? One study from 2017 from the IAB attempted to answer this question in more detail than ever before. We identify some of the study's most important findings for companies looking to get into podcast advertising.

Read More
Why Podcast Advertising Revenue Will Hit $500 Million in 2020

Projections from data company Bridge Ratings' Podcasting Audit Study show us that podcast advertising has grown immensely since just 2014, and that it continues to beat expectations. We look at what the company's projections for podcast advertising through the next few years look like, and what's driving the numbers.

Read More
Podcast Listeners are Engaged Listeners

We spoke to hosts Briahna Gray and Barry Lam, who run two of Backyard Media's podcast partners, about their experiences with listener engagement and feedback, to better understand how podcast listeners are unique in their media consumption.

Read More
What We Know about Podcast Listeners

We break down the 2017 Infinite Dial, an industry survey about podcast listener demographics and consumption habits. We look at what the latest Infinite Dial tells us about podcast listeners and what we can take away from the data.

Read More