Posts tagged podcast campaign
When Will Dynamic Ad Insertion Take Over Podcasting?

Dynamic ad insertion has been gaining steam in the podcast industry since early 2016. But what exactly is this technology, and what are the implications of its use in the podcast industry, for publishers and advertisers? We explore what dynamic ad insertion technology is, how much of the industry is using it, and what sponsors need to know about the technology when it comes to their ad campaigns.

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How Podcast Ads Improve Brand Lift

We take a look at new research into the effect of podcast ads on listeners' brand recall, brand perceptions, and other important metrics, and explain what podcast advertisers should take away for their marketing campaigns.

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