Posts tagged podcast host
What's happening in this podcast ad I'm hearing?

Today we're talking about podcast ads. We've talked about them a lot, but what does a great podcast ad actually sound like? What should sponsors expect their ads will sound like, and how can they help out podcast hosts by providing good ad scripts? The best way to start to answer these questions is by listening to actual podcast ads. So, today we're looking at some recent examples of ads that we've run on episodes of our Backyard Media podcast partners.

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What Did the Podcast Industry Learn in 2017?

2017 was a big year for podcasting, arguably the biggest. New podcasts debuted, new production studios formed, and new advertising companies came online (including Backyard Media!). More importantly, we saw new developments in how the industry produces, markets, distributes, and sponsors podcasts. Here are a few of the most important trends that we at Backyard Media have identified in the industry from this past year.

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Here's Every Type of Podcast Format in 2017

For sponsors new to the podcasting space, the amount of information about the industry can be overwhelming. What kind of podcasts are out there, how is their content structured, and what do they sound like? We take a look at the five most common podcast formats in 2017, and explain what potential podcast sponsors need to know about each of them.

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Why Listeners Respond to Podcast Ads

How effective is podcast advertising when it comes to impacting customer behavior? We look at a study from Edison Research that analyzed how listeners view podcasts as a medium, how they view podcast advertising, and how marketing on podcasts can positively affect buying behavior and other customer actions.

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