Posts tagged podcast host listener relationship
Did Video Really Kill the Radio Star? YouTubers Breaking onto the Podcast Scene

YouTube isn’t a place for cat videos anymore, and hasn’t been for a long, long time. But it’s not only a place for teenagers to talk about their lives into a camera in their bedroom anymore either. In 2018, we have to accept giant media companies have overtaken YouTube - companies like Buzzfeed, CollegeHumor, Vimeo, and Vox. In an age where the independent vlogger struggles to compete with large corporations, YouTubers have to get creative about crafting their brand. One way that they’ve done this is by expanding to the world of podcasts. So what does the transition of YouTubers from video to podcasts mean for sponsors and the industry as a whole?

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What's happening in this podcast ad I'm hearing?

Today we're talking about podcast ads. We've talked about them a lot, but what does a great podcast ad actually sound like? What should sponsors expect their ads will sound like, and how can they help out podcast hosts by providing good ad scripts? The best way to start to answer these questions is by listening to actual podcast ads. So, today we're looking at some recent examples of ads that we've run on episodes of our Backyard Media podcast partners.

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Why People Listen to Podcasts Instead of Consuming Other Digital Media

Podcasts are big, but they haven't always been that way. What has driven this rapid adoption of podcasts by tech professionals, Millennials, and now the wider adult population? And what do listeners think podcasts offer them that other digital media don't? We take a look at four reasons why listeners choose to consume podcasts instead of other media.

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Here's How Fast the Podcast Industry is Growing

Just how fast is the podcast industry growing? One study from 2017 from the IAB attempted to answer this question in more detail than ever before. We identify some of the study's most important findings for companies looking to get into podcast advertising.

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