Posts tagged podcast industry survey
Who Buys the Most Podcast Ads in 2018?

Building on our blog post about the Interactive Advertising Bureau's 2018 survey of podcast advertising revenue, we're going to look at one section of the study that has gotten less attention: which industries sponsor podcasts the most. We'll also take a look at which types of podcasts are getting the most advertising dollars, so that prospective podcast advertisers know the trends in podcast advertising and what options there are for their next advertising campaign.

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