Posts tagged podcast industry trends
Podcasts in Australia are Booming

The last few months we've been looking at how the podcast industry has been surging in other countries. Today, we will be focusing on Australia, a country that up until now has had relatively little research conducted about podcasting and podcast audiences. We will be looking at The Infinite Dial Australia 2018, the newest study of the digital media behavior of Australian consumers from Edison Research. This follows their 2017 Infinite Dial, which was the first to be conducted in the country. For sponsors, this data is key to understanding where podcasting stands in these countries: who's listening, how they're listening, and where the opportunities lie for podcast advertising.

Read More
Need More News? Here are the 7 Best Tech News Podcasts in 2018

The world continues to become more dependent on technology, with even the simplest products becoming smarter and more data-centric. Most of us interact with technology every hour of every day. The biggest advances, though, are often in fields consumers don't see. More and more podcasts have debuted to discuss developments in the fields of machine learning, big data, and more, and to explain what the implications are for industry professionals and tech consumers. So what are the best tech news podcasts in 2018? Let’s take a look.

Read More
Where Should I Put My Money? The 5 Best Investing Podcasts in 2018

Podcasts have taken over the world of investing and finance. We know that podcast listeners are tech-savvy and like learning new things, so it makes sense that a whole host of podcasts around investing and managing money better have cropped up. These shows feature experts discuss how to approach investing better, manage your money, and find new investing opportunities. Just like in our discussion of national security and foreign policy podcasts from last week, podcast sponsors should know about the best investing podcasts out there right now. So, in no particular order, here are the best investing podcasts in 2018.

Read More
Americans' Audio Listening is Still a Zero-Sum Game

Last week, we covered some new data from Edison Research about how new podcast listeners are rapidly adopting podcasts. Today we'll look at another of the company's studies that shows how Americans' audio listening has and hasn't changed. This survey followed thousands of Americans and tracked their listening habits to see what they're listening to, where, and on what platform. This wealth of data has a lot to tell us, and it shows how the rise of podcasts is affecting listeners' consumption of other audio sources.

Read More
Even Newer Listeners are Super Dedicated to Podcasts

We talk a lot about podcast listeners on this blog - for instance who they are, why they listen to podcasts, and what in particular they like about their favorite shows. Today we're going look at some recent data and examine trends around podcast adoption and increases in podcast listening over time. Specifically, how long does it take people who are new to podcasts to become monthly or weekly listeners? And how do their listening habits change over time? We'll take a look at two Edison Research studies to see what we can conclude about these trends, and discuss the important takeaways for podcast sponsors.

Read More
The Podcast Boom in the UK

The United Kingdom has a long tradition of radio broadcasts, first for news in the 1920s and then the expansion into creative television and radio programming. When it comes to podcasts, though, how does Britain's podcast industry compare to that in the United States? In the second of our series on podcasting in other countries, we're looking at the UK's podcast scene: who the big players are, how many people are listening, and what podcast sponsors should know about the differences between the British and American podcast industries.

Read More