Posts tagged podcast listeners
Here's Why Your Podcast Ad Should Sound Different From Your Other Ads

Are you a marketer for a company looking to make its first foray into podcast advertising? Great! You couldn't have picked a better time to get into the medium. Podcasts are growing, and podcast audiences are super valuable. Backyard Media is here to help you get started. Today we'll talk about a few things new podcast sponsors should consider when making their first podcast ads.

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Even Newer Listeners are Super Dedicated to Podcasts

We talk a lot about podcast listeners on this blog - for instance who they are, why they listen to podcasts, and what in particular they like about their favorite shows. Today we're going look at some recent data and examine trends around podcast adoption and increases in podcast listening over time. Specifically, how long does it take people who are new to podcasts to become monthly or weekly listeners? And how do their listening habits change over time? We'll take a look at two Edison Research studies to see what we can conclude about these trends, and discuss the important takeaways for podcast sponsors.

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The Podcast Boom in Canada

Podcasting has experienced a huge surge of interest in the past three to four years. We've talked about that here, here and here. But much of the coverage of this podcasting boom has been about the United States. As we've seen in the industry research, podcasting is not only taking off in the US. Today, we'll look at two studies that give us a clue as to how podcasts are doing in Canada.

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How is Car Dashboard Technology Affecting Podcast Consumption?

A few weeks ago, we saw new data from Edison Research in the form of their annual report on digital media consumption, called The Infinite Dial. This report is the Holy Grail for podcasters and podcast advertisers: it tells us who's listening to podcasts, how much, and how they're doing it. You can read more about that report in our blog post here. Today, we're going to tackle one interesting point that came up in that report: is the preponderance of new technology in car dashboards impacting people's podcast listening? Let's take a look.

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Podcasters Have Had Apple's New Podcast Analytics for Two Months Now. What Have They Learned?

At the tail-end of 2017, Apple finally unveiled a beta version of its Podcast Analytics tool. Any podcasters that published their show on iTunes could view statistics about how listeners consumed their episodes once they downloaded them. What was once a keyhole-sized view into the listening habits of podcast audiences suddenly became a wide open window. So, what have we learned from it these last two months?

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Why Listeners Respond to Podcast Ads

How effective is podcast advertising when it comes to impacting customer behavior? We look at a study from Edison Research that analyzed how listeners view podcasts as a medium, how they view podcast advertising, and how marketing on podcasts can positively affect buying behavior and other customer actions.

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Podcast Listeners are Engaged Listeners

We spoke to hosts Briahna Gray and Barry Lam, who run two of Backyard Media's podcast partners, about their experiences with listener engagement and feedback, to better understand how podcast listeners are unique in their media consumption.

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Who are Podcast "Super Listeners"?

Within podcast audiences is a subgroup called "super listeners". A new report identifies the habits of these listeners. We take a look at the four most relevant takeaways from the study that podcast advertisers should know.

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What We Know about Podcast Listeners

We break down the 2017 Infinite Dial, an industry survey about podcast listener demographics and consumption habits. We look at what the latest Infinite Dial tells us about podcast listeners and what we can take away from the data.

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