Posts tagged podcast listenership
Podcasts in Australia are Booming

The last few months we've been looking at how the podcast industry has been surging in other countries. Today, we will be focusing on Australia, a country that up until now has had relatively little research conducted about podcasting and podcast audiences. We will be looking at The Infinite Dial Australia 2018, the newest study of the digital media behavior of Australian consumers from Edison Research. This follows their 2017 Infinite Dial, which was the first to be conducted in the country. For sponsors, this data is key to understanding where podcasting stands in these countries: who's listening, how they're listening, and where the opportunities lie for podcast advertising.

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Americans' Audio Listening is Still a Zero-Sum Game

Last week, we covered some new data from Edison Research about how new podcast listeners are rapidly adopting podcasts. Today we'll look at another of the company's studies that shows how Americans' audio listening has and hasn't changed. This survey followed thousands of Americans and tracked their listening habits to see what they're listening to, where, and on what platform. This wealth of data has a lot to tell us, and it shows how the rise of podcasts is affecting listeners' consumption of other audio sources.

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Even Newer Listeners are Super Dedicated to Podcasts

We talk a lot about podcast listeners on this blog - for instance who they are, why they listen to podcasts, and what in particular they like about their favorite shows. Today we're going look at some recent data and examine trends around podcast adoption and increases in podcast listening over time. Specifically, how long does it take people who are new to podcasts to become monthly or weekly listeners? And how do their listening habits change over time? We'll take a look at two Edison Research studies to see what we can conclude about these trends, and discuss the important takeaways for podcast sponsors.

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The Podcast Boom in the UK

The United Kingdom has a long tradition of radio broadcasts, first for news in the 1920s and then the expansion into creative television and radio programming. When it comes to podcasts, though, how does Britain's podcast industry compare to that in the United States? In the second of our series on podcasting in other countries, we're looking at the UK's podcast scene: who the big players are, how many people are listening, and what podcast sponsors should know about the differences between the British and American podcast industries.

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The Podcast Boom in Canada

Podcasting has experienced a huge surge of interest in the past three to four years. We've talked about that here, here and here. But much of the coverage of this podcasting boom has been about the United States. As we've seen in the industry research, podcasting is not only taking off in the US. Today, we'll look at two studies that give us a clue as to how podcasts are doing in Canada.

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How Big Could Podcast Audiences Get?

The growth in the number of podcast listeners has been steady since 2014, the year that podcasting really took off. That growth begs the question about what the ceiling is for podcast audience sizes. If this growth continues along the same trend line, how big of a market can advertisers expect, and will the combination of a comparable audience size relative to other digital media and podcasting's "halo effect" for advertisers make podcasts the most powerful digital marketing out there?

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How is Car Dashboard Technology Affecting Podcast Consumption?

A few weeks ago, we saw new data from Edison Research in the form of their annual report on digital media consumption, called The Infinite Dial. This report is the Holy Grail for podcasters and podcast advertisers: it tells us who's listening to podcasts, how much, and how they're doing it. You can read more about that report in our blog post here. Today, we're going to tackle one interesting point that came up in that report: is the preponderance of new technology in car dashboards impacting people's podcast listening? Let's take a look.

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What Do We Know About Podcast Listeners in 2018?

Last week saw a big event for some of us in the podcast industry. March 8th, 2018 was the official release of The Infinite Dial 2018. Conducted by Edison Research, it's the longest-running study of digital media consumption and of listener behavior. The Infinite Dial has a considerable portion of podcast-specific data, so let's take a look at it now. We spoke about last year's Infinite Dial in our post "What we know about podcast listeners", so let's update that data and see what trends we can draw from it.

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Podcasters Have Had Apple's New Podcast Analytics for Two Months Now. What Have They Learned?

At the tail-end of 2017, Apple finally unveiled a beta version of its Podcast Analytics tool. Any podcasters that published their show on iTunes could view statistics about how listeners consumed their episodes once they downloaded them. What was once a keyhole-sized view into the listening habits of podcast audiences suddenly became a wide open window. So, what have we learned from it these last two months?

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What Apple's New Podcast Analytics Tool Tells Us

Apple, still the biggest platform for podcast listening, has promised to improve its technology to provide more information about listener behavior. At the end of 2017, the company released its beta version of the new Podcast Analytics. This provides podcasters with more precise information about their listeners' habits. Let's break down what this technology tells us so far, and what podcasters and sponsors might take away from it.

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Why Podcast Advertising Revenue Will Hit $500 Million in 2020

Projections from data company Bridge Ratings' Podcasting Audit Study show us that podcast advertising has grown immensely since just 2014, and that it continues to beat expectations. We look at what the company's projections for podcast advertising through the next few years look like, and what's driving the numbers.

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Podcast Listeners are Engaged Listeners

We spoke to hosts Briahna Gray and Barry Lam, who run two of Backyard Media's podcast partners, about their experiences with listener engagement and feedback, to better understand how podcast listeners are unique in their media consumption.

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What We Know about Podcast Listeners

We break down the 2017 Infinite Dial, an industry survey about podcast listener demographics and consumption habits. We look at what the latest Infinite Dial tells us about podcast listeners and what we can take away from the data.

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