Posts tagged podcast listening
Did Video Really Kill the Radio Star? YouTubers Breaking onto the Podcast Scene

YouTube isn’t a place for cat videos anymore, and hasn’t been for a long, long time. But it’s not only a place for teenagers to talk about their lives into a camera in their bedroom anymore either. In 2018, we have to accept giant media companies have overtaken YouTube - companies like Buzzfeed, CollegeHumor, Vimeo, and Vox. In an age where the independent vlogger struggles to compete with large corporations, YouTubers have to get creative about crafting their brand. One way that they’ve done this is by expanding to the world of podcasts. So what does the transition of YouTubers from video to podcasts mean for sponsors and the industry as a whole?

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Americans' Audio Listening is Still a Zero-Sum Game

Last week, we covered some new data from Edison Research about how new podcast listeners are rapidly adopting podcasts. Today we'll look at another of the company's studies that shows how Americans' audio listening has and hasn't changed. This survey followed thousands of Americans and tracked their listening habits to see what they're listening to, where, and on what platform. This wealth of data has a lot to tell us, and it shows how the rise of podcasts is affecting listeners' consumption of other audio sources.

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How Big Could Podcast Audiences Get?

The growth in the number of podcast listeners has been steady since 2014, the year that podcasting really took off. That growth begs the question about what the ceiling is for podcast audience sizes. If this growth continues along the same trend line, how big of a market can advertisers expect, and will the combination of a comparable audience size relative to other digital media and podcasting's "halo effect" for advertisers make podcasts the most powerful digital marketing out there?

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What Do We Know About Podcast Listeners in 2018?

Last week saw a big event for some of us in the podcast industry. March 8th, 2018 was the official release of The Infinite Dial 2018. Conducted by Edison Research, it's the longest-running study of digital media consumption and of listener behavior. The Infinite Dial has a considerable portion of podcast-specific data, so let's take a look at it now. We spoke about last year's Infinite Dial in our post "What we know about podcast listeners", so let's update that data and see what trends we can draw from it.

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What Apple's New Podcast Analytics Tool Tells Us

Apple, still the biggest platform for podcast listening, has promised to improve its technology to provide more information about listener behavior. At the end of 2017, the company released its beta version of the new Podcast Analytics. This provides podcasters with more precise information about their listeners' habits. Let's break down what this technology tells us so far, and what podcasters and sponsors might take away from it.

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What does smart speaker technology mean for the future of podcasting?

Voice-activated speaker technology is becoming ubiquitous in our homes. This new technology category poses an interesting question for podcasters and podcast sponsors: as smart speakers become more dominant, how will podcast technology integrate with the platform? And how will audiences change their listening behavior? We take a look at what we know about voice-activated speaker technology and where we think it's headed.

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Podcast Listeners are Engaged Listeners

We spoke to hosts Briahna Gray and Barry Lam, who run two of Backyard Media's podcast partners, about their experiences with listener engagement and feedback, to better understand how podcast listeners are unique in their media consumption.

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Who are Podcast "Super Listeners"?

Within podcast audiences is a subgroup called "super listeners". A new report identifies the habits of these listeners. We take a look at the four most relevant takeaways from the study that podcast advertisers should know.

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What We Know about Podcast Listeners

We break down the 2017 Infinite Dial, an industry survey about podcast listener demographics and consumption habits. We look at what the latest Infinite Dial tells us about podcast listeners and what we can take away from the data.

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