Posts tagged podcast research
Podcasts in Australia are Booming

The last few months we've been looking at how the podcast industry has been surging in other countries. Today, we will be focusing on Australia, a country that up until now has had relatively little research conducted about podcasting and podcast audiences. We will be looking at The Infinite Dial Australia 2018, the newest study of the digital media behavior of Australian consumers from Edison Research. This follows their 2017 Infinite Dial, which was the first to be conducted in the country. For sponsors, this data is key to understanding where podcasting stands in these countries: who's listening, how they're listening, and where the opportunities lie for podcast advertising.

Read More
Who Buys the Most Podcast Ads in 2018?

Building on our blog post about the Interactive Advertising Bureau's 2018 survey of podcast advertising revenue, we're going to look at one section of the study that has gotten less attention: which industries sponsor podcasts the most. We'll also take a look at which types of podcasts are getting the most advertising dollars, so that prospective podcast advertisers know the trends in podcast advertising and what options there are for their next advertising campaign.

Read More
Even Newer Listeners are Super Dedicated to Podcasts

We talk a lot about podcast listeners on this blog - for instance who they are, why they listen to podcasts, and what in particular they like about their favorite shows. Today we're going look at some recent data and examine trends around podcast adoption and increases in podcast listening over time. Specifically, how long does it take people who are new to podcasts to become monthly or weekly listeners? And how do their listening habits change over time? We'll take a look at two Edison Research studies to see what we can conclude about these trends, and discuss the important takeaways for podcast sponsors.

Read More
The Podcast Boom in the UK

The United Kingdom has a long tradition of radio broadcasts, first for news in the 1920s and then the expansion into creative television and radio programming. When it comes to podcasts, though, how does Britain's podcast industry compare to that in the United States? In the second of our series on podcasting in other countries, we're looking at the UK's podcast scene: who the big players are, how many people are listening, and what podcast sponsors should know about the differences between the British and American podcast industries.

Read More
The Podcast Boom in Canada

Podcasting has experienced a huge surge of interest in the past three to four years. We've talked about that here, here and here. But much of the coverage of this podcasting boom has been about the United States. As we've seen in the industry research, podcasting is not only taking off in the US. Today, we'll look at two studies that give us a clue as to how podcasts are doing in Canada.

Read More
How Big Could Podcast Audiences Get?

The growth in the number of podcast listeners has been steady since 2014, the year that podcasting really took off. That growth begs the question about what the ceiling is for podcast audience sizes. If this growth continues along the same trend line, how big of a market can advertisers expect, and will the combination of a comparable audience size relative to other digital media and podcasting's "halo effect" for advertisers make podcasts the most powerful digital marketing out there?

Read More
How is Car Dashboard Technology Affecting Podcast Consumption?

A few weeks ago, we saw new data from Edison Research in the form of their annual report on digital media consumption, called The Infinite Dial. This report is the Holy Grail for podcasters and podcast advertisers: it tells us who's listening to podcasts, how much, and how they're doing it. You can read more about that report in our blog post here. Today, we're going to tackle one interesting point that came up in that report: is the preponderance of new technology in car dashboards impacting people's podcast listening? Let's take a look.

Read More
What Do We Know About Podcast Listeners in 2018?

Last week saw a big event for some of us in the podcast industry. March 8th, 2018 was the official release of The Infinite Dial 2018. Conducted by Edison Research, it's the longest-running study of digital media consumption and of listener behavior. The Infinite Dial has a considerable portion of podcast-specific data, so let's take a look at it now. We spoke about last year's Infinite Dial in our post "What we know about podcast listeners", so let's update that data and see what trends we can draw from it.

Read More
Why People Listen to Podcasts Instead of Consuming Other Digital Media

Podcasts are big, but they haven't always been that way. What has driven this rapid adoption of podcasts by tech professionals, Millennials, and now the wider adult population? And what do listeners think podcasts offer them that other digital media don't? We take a look at four reasons why listeners choose to consume podcasts instead of other media.

Read More
Podcasters Have Had Apple's New Podcast Analytics for Two Months Now. What Have They Learned?

At the tail-end of 2017, Apple finally unveiled a beta version of its Podcast Analytics tool. Any podcasters that published their show on iTunes could view statistics about how listeners consumed their episodes once they downloaded them. What was once a keyhole-sized view into the listening habits of podcast audiences suddenly became a wide open window. So, what have we learned from it these last two months?

Read More
What does smart speaker technology mean for the future of podcasting?

Voice-activated speaker technology is becoming ubiquitous in our homes. This new technology category poses an interesting question for podcasters and podcast sponsors: as smart speakers become more dominant, how will podcast technology integrate with the platform? And how will audiences change their listening behavior? We take a look at what we know about voice-activated speaker technology and where we think it's headed.

Read More
How Podcast Ads Improve Brand Lift

We take a look at new research into the effect of podcast ads on listeners' brand recall, brand perceptions, and other important metrics, and explain what podcast advertisers should take away for their marketing campaigns.

Read More