Posts tagged podcast survey
Who Buys the Most Podcast Ads in 2018?

Building on our blog post about the Interactive Advertising Bureau's 2018 survey of podcast advertising revenue, we're going to look at one section of the study that has gotten less attention: which industries sponsor podcasts the most. We'll also take a look at which types of podcasts are getting the most advertising dollars, so that prospective podcast advertisers know the trends in podcast advertising and what options there are for their next advertising campaign.

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Americans' Audio Listening is Still a Zero-Sum Game

Last week, we covered some new data from Edison Research about how new podcast listeners are rapidly adopting podcasts. Today we'll look at another of the company's studies that shows how Americans' audio listening has and hasn't changed. This survey followed thousands of Americans and tracked their listening habits to see what they're listening to, where, and on what platform. This wealth of data has a lot to tell us, and it shows how the rise of podcasts is affecting listeners' consumption of other audio sources.

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Even Newer Listeners are Super Dedicated to Podcasts

We talk a lot about podcast listeners on this blog - for instance who they are, why they listen to podcasts, and what in particular they like about their favorite shows. Today we're going look at some recent data and examine trends around podcast adoption and increases in podcast listening over time. Specifically, how long does it take people who are new to podcasts to become monthly or weekly listeners? And how do their listening habits change over time? We'll take a look at two Edison Research studies to see what we can conclude about these trends, and discuss the important takeaways for podcast sponsors.

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How is Car Dashboard Technology Affecting Podcast Consumption?

A few weeks ago, we saw new data from Edison Research in the form of their annual report on digital media consumption, called The Infinite Dial. This report is the Holy Grail for podcasters and podcast advertisers: it tells us who's listening to podcasts, how much, and how they're doing it. You can read more about that report in our blog post here. Today, we're going to tackle one interesting point that came up in that report: is the preponderance of new technology in car dashboards impacting people's podcast listening? Let's take a look.

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Who are Podcast "Super Listeners"?

Within podcast audiences is a subgroup called "super listeners". A new report identifies the habits of these listeners. We take a look at the four most relevant takeaways from the study that podcast advertisers should know.

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