Posts tagged podcasts
Podcast Advertising 101: 5 Things You Should Know Before Advertising On Podcasts

Ready to jump into podcast advertising as a sponsor? Awesome. We at Backyard Media have been doing this for a while, so we've outlined the five important things you need to know before getting started on that first podcast ad campaign. Knowing these five things is a great way to get a head start on your campaign and achieve conversions faster than ever.

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Here's Every Type of Podcast Format in 2017

For sponsors new to the podcasting space, the amount of information about the industry can be overwhelming. What kind of podcasts are out there, how is their content structured, and what do they sound like? We take a look at the five most common podcast formats in 2017, and explain what potential podcast sponsors need to know about each of them.

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Who are Podcast "Super Listeners"?

Within podcast audiences is a subgroup called "super listeners". A new report identifies the habits of these listeners. We take a look at the four most relevant takeaways from the study that podcast advertisers should know.

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What We Know about Podcast Listeners

We break down the 2017 Infinite Dial, an industry survey about podcast listener demographics and consumption habits. We look at what the latest Infinite Dial tells us about podcast listeners and what we can take away from the data.

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