Posts tagged super listeners
What Do We Know About Podcast Listeners in 2018?

Last week saw a big event for some of us in the podcast industry. March 8th, 2018 was the official release of The Infinite Dial 2018. Conducted by Edison Research, it's the longest-running study of digital media consumption and of listener behavior. The Infinite Dial has a considerable portion of podcast-specific data, so let's take a look at it now. We spoke about last year's Infinite Dial in our post "What we know about podcast listeners", so let's update that data and see what trends we can draw from it.

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Who are Podcast "Super Listeners"?

Within podcast audiences is a subgroup called "super listeners". A new report identifies the habits of these listeners. We take a look at the four most relevant takeaways from the study that podcast advertisers should know.

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