A Step-By-Step Guide to Making a Podcast

There are a lot of resources on the Internet for making a podcast (we even have our own list of podcast production tools you can use). But how do you actually put all these tools together to get a finished podcast episode?? When it comes to the nitty-gritty of making podcast episodes, production studios start to get vague about their process. Today, Backyard Media is going to show you how to make a podcast, using our own in-house production process as an example.

Read More
The Ultimate List of Tools for Podcast Production

Anyone who gets into podcasting knows that audio takes a long time to edit and turn into an actual story. Creating a podcast is an involved process that takes grit and a good bit of organization, as we talked about in our last guide. To make your podcast production easier, we’ve gathered lots of different tools that creators can use to improve their production cycle.

Below is our running list of some of the best resources - free and paid - that will make podcast production less of a hassle and hopefully more enjoyable.

Read More
How Solid Organization Can Make The Difference In Your Podcast Production

Any creator who’s started a podcast knows that they have many moving parts to them. It can be a lot to keep track of, and the reality is that the way you organize your podcast’s production cycle can have an impact on your finished product. As part of our “Thoughts from Third Coast” series of guides, today we’re reporting on a few takeaways from a Third Coast 2018 session about organization led by former Gimlet Media producer Eric Mennel. We’ll talk about the four ways you can better organize your podcast production and improve your show.

Read More
5 Things I Wish I'd Known When I Started My Podcast

Backyard Media is always trying to think of new ways to help independent podcast creators. As a writer for Backyard Media and a podcaster myself, I’m always trying to improve my craft and learn from others in this space. To that end, I recently attended the Third Coast International Audio Festival in Chicago. We’ll be providing more insights from Third Coast, but here are five key takeaways I got from one particular panel: the “Podcasting without a Net(work)” session for independent creators.

Read More
A Guide to How to Get Sponsored for New Podcasts

For many creators, an important step in building their new podcast is to get sponsorship. With sponsorship you can make your podcast a self-sustaining project, and start spending money to actively grow it through your own ads and investing in equipment for your show. But for newer podcasters, the exact steps required to getting to those first few sponsors can be unclear. As part of our Podcasting 101 series for podcast creators, here’s Backyard Media’s guide for how to get sponsored.

Read More
Should Sponsors Advertise on Podcast Networks?

Companies new to podcast sponsorship often find out about podcast networks pretty early on. These groups of podcasts that operate together offer some opportunities for companies wanting to advertise, but it’s important that podcast sponsors know what they’re about and the pros and cons of working with them. So what are podcast networks, what do sponsors need to know about them, and why should (or shouldn’t) sponsors consider working with them?

Read More
Podcast Hosting Doesn't Need to Be Hard - Here's How to Do It

What is podcast hosting, and why is it so important? Finding the right host for your podcast is one of the first technological hurdles most creators come up against. As listeners, we don’t hear much about podcast hosting, but creators can’t have a podcast without a podcast host. In this guide, we’ll explain what podcast hosting is for, what your options are, and how to get started with one.

Read More
Marketing Your Podcast? Here Are Three Things You Need to Do

If there’s one thing that all podcast creators try to do, it’s growing their shows. Increasing the size of one’s audience from a few thousand to tens of thousands of downloads per episode and beyond, requires diligent effort and a lot of grit. But getting to that upper echelon of shows means you can attract more sponsors and command a higher CPM rate. For current and aspiring podcast creators who want to market and grow their show effectively but don’t know where to start, this is the guide for you. Here, we discuss the three big steps creators should take to achieve impressive growth with their show.

Read More
Podcasts vs Radio: What's the Difference?

If you've been on the Internet much in the past few years, you’ve probably heard quite a bit about podcasts. Since Serial debuted in 2014, the podcast industry has seen a huge amount of growth in terms of investment, the number of industry players, and the quality of content produced. Many people getting acquainted with podcasts often ask us what differentiates podcasts from other media. So, what makes podcasts so special? What are the differences between podcasts and radio, and what do these differences mean for companies that want to advertise on podcasts? In this guide, we'll break down the most important differences for advertisers: the technology underlying podcasts, how the industry is set up, the differences in content and audience, and the overall takeaways for sponsors.

Read More
Want to Monetize Your Podcast? First, You've Got to Track Your Downloads

If you're a podcast creator, you need to know how many people are listening to your show. Otherwise known as tracking your podcast's downloads, this process is essential for any creator who wants to monetize their podcast and building a self-sustaining show. But podcast tracking and download statistics can be confusing, and there isn't a single Google-like service for tracking podcasts. So here's a guide on tracking your podcast downloads: why you need to do it, the services you can use, and how to set your service up.

Read More
How Podcasts Improve Your Company's Brand Lift

As a company that's starting to advertise on podcasts, you want to know that your ad campaigns will be effective. We have plenty of research that shows podcasts are the ideal digital medium to find new audiences, generate interest in your brand, and ultimately increase your sales. Brand lift, a term that involves a customer's view of a brand and their intention to buy a product, is a key step to acquiring new customers. Today we'll look at how podcasts do in terms of brand lift, and what this research means for podcast sponsors.

Read More
How to Create Your Podcast Listener Survey

For podcast creators who are looking at how to get sponsored and make their show a self-sustaining business, a listener’s survey is essential. As we noted in our last guide, a survey is useful for a number of different reasons, from understanding demographics and buying preferences to serving as a test case for listener engagement. Maybe you've read that guide and are ready to take the next step and actually make a listener survey. So, what should it actually consist of?

Read More
Why Podcasts Need to Do a Listener Survey

Podcasters are always asking us, "How do I present my work and my audience so that I get the attention of really great podcast sponsors?" If you have an audience in the tens of thousands or more, doing a listener survey to understand who's tuning in should be one of the first steps you take toward podcast sponsorship. So today we'll discuss why it's so crucial to do a survey, how easy it is to set one up, and what creators should be asking their audiences. 

Read More
5 Things Companies Need to Know Before Getting Into Podcast Sponsorship

Are you a company that's considering adding podcasts to your marketing campaigns? Podcasts are the most valuable form of digital advertising out there today. But they are also unlike any other kind of digital media. So we've put together a list of must-know items for new sponsors or companies looking into podcast sponsorship. Here are five things that companies need to know before they get into podcast advertising: two decisions they should make about their campaigns, and three points to understand about podcasts as a medium.

Read More
A Podcaster's Guide to Podcast Sponsorship Rates

So you've started a podcast, and maybe it's going pretty well so far. You have a number of episodes under your belt, and you're seeing your audience grow. Listeners are recommending the show to their friends and new people are finding you on your social media channels. But there's one problem: your podcast still isn't generating revenue, and you would like it to become self-sustaining. The obvious answer is podcast sponsorship. But where do you even begin? In this blog, we discuss CPM and the basis for podcast sponsorship rates.

Read More