Guides for Creators

Are you considering starting a podcast? Or maybe you're current podcaster who's looking to get advertisers for your show? If so, this is the place for you. As part of Backyard Media's mission to make creators' lives easier, below are a set of guides we've written for creators wanting to learn more about podcasting and podcast advertising.


Podcast Hosting Doesn't Need to Be Hard - Here's How to Do It

What is podcast hosting, and why is it so important? Finding the right host for your podcast is one of the first technological hurdles most creators come up against. As listeners, we don’t hear much about podcast hosting, but creators can’t have a podcast without a podcast host.

In this guide, we’ll explain what podcast hosting is for, what your options are, and how to get started with one.


Marketing Your Podcast? Here Are Three Things You Need to Do

All podcast creators want to grow their shows. Increasing the size of one’s audience from a few thousand to tens of thousands of downloads requires diligent effort and a lot of grit. Getting to that upper echelon of podcasts means you can attract more sponsors.

For current and aspiring podcast creators who want to market and grow their show effectively but don’t know where to start, this is the guide for you. Here, we discuss the three big steps creators should take to achieve impressive growth with their show.


Want to Monetize Your Podcast? First, You've Got to Track Your Downloads

If you're a podcast creator, you need to know how many people are listening to your show. Otherwise known as tracking your podcast's downloads, this process is essential for any creator who wants to monetize their podcast and building a self-sustaining show. But podcast tracking and download statistics can be confusing, and there isn't a single Google-like service for tracking podcasts.

In this guide, we discuss why tracking your downloads is important, the four different services you can use, and how to set your tracking service up.


Why Podcasts Need to Do a Listener Survey

Podcasters are always asking us, "How do I present my work and my audience so that I get the attention of really great podcast sponsors?" If you have an audience in the tens of thousands or more, doing a listener survey to understand who's tuning in should be one of the first steps you take toward podcast sponsorship.

In this guide, we discuss why it's so crucial to do a survey, how easy it is to set one up, and what podcast creators should be asking their audiences.


How to Create Your Podcast Listener Survey

For podcast creators who are looking at how to get sponsored and make their show a self-sustaining business, a listener’s survey is essential. As we noted in our last guide, a survey is useful for a number of different reasons, from understanding demographics and buying preferences to serving as a test case for listener engagement. Maybe you've read that guide and are ready to take the next step and actually make a listener survey. So, what should it actually consist of?

In this guide, we discuss the questions you should include in your survey, how to market it, and what to do with the data you receive.


A Podcaster's Guide to Podcast Sponsorship Rates

So you've started a podcast, and maybe it's going pretty well so far. But there's one problem: your podcast still isn't generating revenue. The obvious answer is podcast sponsorship. But where do you even begin?

In this guide, we explain the foundations of sponsorship and podcast sponsorship rates, including what a CPM is and what sponsors like to see in potential podcast partners. We also give examples of different levels of podcast sponsorship.


Are you a company looking to learn more about the sponsor side of podcast advertising? Check out our guides for sponsors here.