Guides for Creators
Are you considering starting a podcast? Or maybe you're current podcaster who's looking to get advertisers for your show? If so, this is the place for you. As part of Backyard Media's mission to make creators' lives easier, below are a set of guides we've written for creators wanting to learn more about podcasting and podcast advertising.
A Podcaster's Guide to Podcast Sponsorship Rates
So you've started a podcast, and maybe it's going pretty well so far. But there's one problem: your podcast still isn't generating revenue. The obvious answer is podcast sponsorship. But where do you even begin?
In this guide, we explain the foundations of sponsorship and podcast sponsorship rates, including what a CPM is and what sponsors like to see in potential podcast partners. We also give examples of different levels of podcast sponsorship.
Why Podcasts Need to Do a Listener Survey
Podcasters are always asking us, "How do I present my work and my audience so that I get the attention of really great podcast sponsors?" If you have an audience in the tens of thousands or more, doing a listener survey to understand who's tuning in should be one of the first steps you take toward podcast sponsorship.
In this guide, we discuss why it's so crucial to do a survey, how easy it is to set one up, and what podcast creators should be asking their audiences.
How to Create Your Podcast Listener Survey
For podcast creators who are looking at how to get sponsored and make their show a self-sustaining business, a listener’s survey is essential. As we noted in our last guide, a survey is useful for a number of different reasons, from understanding demographics and buying preferences to serving as a test case for listener engagement. Maybe you've read that guide and are ready to take the next step and actually make a listener survey. So, what should it actually consist of?
In this guide, we discuss the questions you should include in your survey, how to market it, and what to do with the data you receive.
Want to Monetize Your Podcast? First, You've Got to Track Your Downloads
If you're a podcast creator, you need to know how many people are listening to your show. Otherwise known as tracking your podcast's downloads, this process is essential for any creator who wants to monetize their podcast and building a self-sustaining show. But podcast tracking and download statistics can be confusing, and there isn't a single Google-like service for tracking podcasts.
In this guide, we discuss why tracking your downloads is important, the four different services you can use, and how to set your tracking service up.