Posts tagged podcast advertising
How Podcasts Improve Your Company's Brand Lift

As a company that's starting to advertise on podcasts, you want to know that your ad campaigns will be effective. We have plenty of research that shows podcasts are the ideal digital medium to find new audiences, generate interest in your brand, and ultimately increase your sales. Brand lift, a term that involves a customer's view of a brand and their intention to buy a product, is a key step to acquiring new customers. Today we'll look at how podcasts do in terms of brand lift, and what this research means for podcast sponsors.

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5 Things Companies Need to Know Before Getting Into Podcast Sponsorship

Are you a company that's considering adding podcasts to your marketing campaigns? Podcasts are the most valuable form of digital advertising out there today. But they are also unlike any other kind of digital media. So we've put together a list of must-know items for new sponsors or companies looking into podcast sponsorship. Here are five things that companies need to know before they get into podcast advertising: two decisions they should make about their campaigns, and three points to understand about podcasts as a medium.

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