Posts tagged podcast guide
How to Make Your Podcast Sound Better with Simple EQ Techniques

With podcasts and any kind of audio, the raw sound you record is rarely going to be the end product that people hear. There are a number of post production effects, also known as FX, that can help you craft a more pleasing sound for your podcast. Today we’re explaining one of the most basic types of processing: equalization, or EQ. We’ll cover the EQ steps that every podcast creator should be taking with their vocal tracks in order to achieve a better and more professional sound.

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How to Normalize Your Podcast Audio, and Why You Need To Do It

New podcast creators often find that making a podcast involves a lot of steps. Some are expected, like using an audio editor to cut your podcast together. Some are less obvious, like normalizing your podcast’s audio. What does normalizing a podcast's levels, also called Loudness normalization, actually mean? Why should creators care about this process, and how exactly do they do it? Today, we’ll give a short explanation of what Loudness is, as well as a step-by-step guide for how to normalize your podcast.

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5 Things I Wish I'd Known When I Started My Podcast

Backyard Media is always trying to think of new ways to help independent podcast creators. As a writer for Backyard Media and a podcaster myself, I’m always trying to improve my craft and learn from others in this space. To that end, I recently attended the Third Coast International Audio Festival in Chicago. We’ll be providing more insights from Third Coast, but here are five key takeaways I got from one particular panel: the “Podcasting without a Net(work)” session for independent creators.

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A Guide to How to Get Sponsored for New Podcasts

For many creators, an important step in building their new podcast is to get sponsorship. With sponsorship you can make your podcast a self-sustaining project, and start spending money to actively grow it through your own ads and investing in equipment for your show. But for newer podcasters, the exact steps required to getting to those first few sponsors can be unclear. As part of our Podcasting 101 series for podcast creators, here’s Backyard Media’s guide for how to get sponsored.

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Podcast Hosting Doesn't Need to Be Hard - Here's How to Do It

What is podcast hosting, and why is it so important? Finding the right host for your podcast is one of the first technological hurdles most creators come up against. As listeners, we don’t hear much about podcast hosting, but creators can’t have a podcast without a podcast host. In this guide, we’ll explain what podcast hosting is for, what your options are, and how to get started with one.

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Marketing Your Podcast? Here Are Three Things You Need to Do

If there’s one thing that all podcast creators try to do, it’s growing their shows. Increasing the size of one’s audience from a few thousand to tens of thousands of downloads per episode and beyond, requires diligent effort and a lot of grit. But getting to that upper echelon of shows means you can attract more sponsors and command a higher CPM rate. For current and aspiring podcast creators who want to market and grow their show effectively but don’t know where to start, this is the guide for you. Here, we discuss the three big steps creators should take to achieve impressive growth with their show.

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Podcasts vs Radio: What's the Difference?

If you've been on the Internet much in the past few years, you’ve probably heard quite a bit about podcasts. Since Serial debuted in 2014, the podcast industry has seen a huge amount of growth in terms of investment, the number of industry players, and the quality of content produced. Many people getting acquainted with podcasts often ask us what differentiates podcasts from other media. So, what makes podcasts so special? What are the differences between podcasts and radio, and what do these differences mean for companies that want to advertise on podcasts? In this guide, we'll break down the most important differences for advertisers: the technology underlying podcasts, how the industry is set up, the differences in content and audience, and the overall takeaways for sponsors.

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Want to Monetize Your Podcast? First, You've Got to Track Your Downloads

If you're a podcast creator, you need to know how many people are listening to your show. Otherwise known as tracking your podcast's downloads, this process is essential for any creator who wants to monetize their podcast and building a self-sustaining show. But podcast tracking and download statistics can be confusing, and there isn't a single Google-like service for tracking podcasts. So here's a guide on tracking your podcast downloads: why you need to do it, the services you can use, and how to set your service up.

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How Podcasts Improve Your Company's Brand Lift

As a company that's starting to advertise on podcasts, you want to know that your ad campaigns will be effective. We have plenty of research that shows podcasts are the ideal digital medium to find new audiences, generate interest in your brand, and ultimately increase your sales. Brand lift, a term that involves a customer's view of a brand and their intention to buy a product, is a key step to acquiring new customers. Today we'll look at how podcasts do in terms of brand lift, and what this research means for podcast sponsors.

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How to Create Your Podcast Listener Survey

For podcast creators who are looking at how to get sponsored and make their show a self-sustaining business, a listener’s survey is essential. As we noted in our last guide, a survey is useful for a number of different reasons, from understanding demographics and buying preferences to serving as a test case for listener engagement. Maybe you've read that guide and are ready to take the next step and actually make a listener survey. So, what should it actually consist of?

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A Podcaster's Guide to Podcast Sponsorship Rates

So you've started a podcast, and maybe it's going pretty well so far. You have a number of episodes under your belt, and you're seeing your audience grow. Listeners are recommending the show to their friends and new people are finding you on your social media channels. But there's one problem: your podcast still isn't generating revenue, and you would like it to become self-sustaining. The obvious answer is podcast sponsorship. But where do you even begin? In this blog, we discuss CPM and the basis for podcast sponsorship rates.

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