Posts tagged podcast sponsorship
A Guide to How to Get Sponsored for New Podcasts

For many creators, an important step in building their new podcast is to get sponsorship. With sponsorship you can make your podcast a self-sustaining project, and start spending money to actively grow it through your own ads and investing in equipment for your show. But for newer podcasters, the exact steps required to getting to those first few sponsors can be unclear. As part of our Podcasting 101 series for podcast creators, here’s Backyard Media’s guide for how to get sponsored.

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How to Create Your Podcast Listener Survey

For podcast creators who are looking at how to get sponsored and make their show a self-sustaining business, a listener’s survey is essential. As we noted in our last guide, a survey is useful for a number of different reasons, from understanding demographics and buying preferences to serving as a test case for listener engagement. Maybe you've read that guide and are ready to take the next step and actually make a listener survey. So, what should it actually consist of?

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5 Things Companies Need to Know Before Getting Into Podcast Sponsorship

Are you a company that's considering adding podcasts to your marketing campaigns? Podcasts are the most valuable form of digital advertising out there today. But they are also unlike any other kind of digital media. So we've put together a list of must-know items for new sponsors or companies looking into podcast sponsorship. Here are five things that companies need to know before they get into podcast advertising: two decisions they should make about their campaigns, and three points to understand about podcasts as a medium.

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A Podcaster's Guide to Podcast Sponsorship Rates

So you've started a podcast, and maybe it's going pretty well so far. You have a number of episodes under your belt, and you're seeing your audience grow. Listeners are recommending the show to their friends and new people are finding you on your social media channels. But there's one problem: your podcast still isn't generating revenue, and you would like it to become self-sustaining. The obvious answer is podcast sponsorship. But where do you even begin? In this blog, we discuss CPM and the basis for podcast sponsorship rates.

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