We’ve talked about how a premium membership program for your podcast can give your show a more stable source of revenue. Dedicated listeners are willing to pay for premium content, and hosts will often find their listeners want to support the show beyond listening and sharing it. To be successful, podcast creators should plan for multiple months of content before they even begin. So today we’re talking about what content you can offer and how you should think about planning your content calendar.Read More
In continuing our discussion of how creators can turn their podcast into a sustainable business, we’re talking today about membership programs. The membership model is a newer trend in podcasting, and one that more creators are turning to instead of regular podcast advertising. So what should you consider before staring a membership program for your podcast? What perks can you include to entice your listeners to join? And what’s the mindset you should have when planning to offer membership?Read More
Today we’re starting to tackle one of the most important questions that many podcast creators have as they build their audiences. That is, how can they turn their creative project into a sustainable business? Podcasting is still a growing field, but there are already plenty of creators out there who have made podcasting their full time job. So how did they do it? We’ll start by breaking down the four most popular ways to make money from your podcast, which together can turn a podcast into a business. And next week, we’ll dive even deeper to talk about a more nuanced way of thinking about financially sustaining your podcast in the long-term.Read More
When it comes to buying podcast equipment to start making your next great idea, the number of options to choose from can be paralyzing. Most podcast creators want advice on what to buy so they can start their project. Fewer want detailed explanations about every way one item is better than another.
With that in mind, this guide won’t present you with every possible microphone you can buy for your podcast. Instead, we’re giving you three common options for each category of item you’ll need, at three different price points, so you can build your podcast setup as quickly as possible.Read More
A lot of the work of finishing your podcast once you’ve recorded it is making it sound better without the audience ever realizing you’ve changed anything. To get a great podcast sound, you need to use processing tools like compressors. Today we’re explaining what compression is, why it’s important for creators to use in every podcast episode, and how to apply it.Read More
Producing your podcast can be an involved process. There’s audio to edit, show notes to write, marketing materials to make, as well as a website to set up and a media host to maintain. If you’re a podcast creator going it alone, it’s a good idea to outsource some of these tasks while you focus on the content of your show. Below are some types of jobs you might want to hire a freelancer to do, as well as where to find freelancers and what to consider while posting a freelance job.Read More
New podcast creators often find that making a podcast involves a lot of steps. Some are expected, like using an audio editor to cut your podcast together. Some are less obvious, like normalizing your podcast’s audio. What does normalizing a podcast's levels, also called Loudness normalization, actually mean? Why should creators care about this process, and how exactly do they do it? Today, we’ll give a short explanation of what Loudness is, as well as a step-by-step guide for how to normalize your podcast.Read More
It happens to every podcast creator eventually. You have an off week. The ideas aren’t flowing like they usually do. You’re thinking about what to make your next podcast episode about, and you’re drawing a blank. You’re out of podcast ideas! So what should you do? Today we’re going to recommend a strategy that may seem unorthodox. In the latest in our “Thoughts from Third Coast” series, we’re talking about how you can generate new ideas for your podcast through the art of (ethical) stealing.Read More
There are a lot of resources on the Internet for making a podcast (we even have our own list of podcast production tools you can use). But how do you actually put all these tools together to get a finished podcast episode?? When it comes to the nitty-gritty of making podcast episodes, production studios start to get vague about their process. Today, Backyard Media is going to show you how to make a podcast, using our own in-house production process as an example.Read More
Anyone who gets into podcasting knows that audio takes a long time to edit and turn into an actual story. Creating a podcast is an involved process that takes grit and a good bit of organization, as we talked about in our last guide. To make your podcast production easier, we’ve gathered lots of different tools that creators can use to improve their production cycle.
Below is our running list of some of the best resources - free and paid - that will make podcast production less of a hassle and hopefully more enjoyable.Read More
Backyard Media is always trying to think of new ways to help independent podcast creators. As a writer for Backyard Media and a podcaster myself, I’m always trying to improve my craft and learn from others in this space. To that end, I recently attended the Third Coast International Audio Festival in Chicago. We’ll be providing more insights from Third Coast, but here are five key takeaways I got from one particular panel: the “Podcasting without a Net(work)” session for independent creators.Read More
For many creators, an important step in building their new podcast is to get sponsorship. With sponsorship you can make your podcast a self-sustaining project, and start spending money to actively grow it through your own ads and investing in equipment for your show. But for newer podcasters, the exact steps required to getting to those first few sponsors can be unclear. As part of our Podcasting 101 series for podcast creators, here’s Backyard Media’s guide for how to get sponsored.Read More
Companies new to podcast sponsorship often find out about podcast networks pretty early on. These groups of podcasts that operate together offer some opportunities for companies wanting to advertise, but it’s important that podcast sponsors know what they’re about and the pros and cons of working with them. So what are podcast networks, what do sponsors need to know about them, and why should (or shouldn’t) sponsors consider working with them?Read More
What is podcast hosting, and why is it so important? Finding the right host for your podcast is one of the first technological hurdles most creators come up against. As listeners, we don’t hear much about podcast hosting, but creators can’t have a podcast without a podcast host. In this guide, we’ll explain what podcast hosting is for, what your options are, and how to get started with one.Read More