Posts in Creator Guides
Making a Business of Your Podcast: Planning Membership Content

We’ve talked about how a premium membership program for your podcast can give your show a more stable source of revenue. Dedicated listeners are willing to pay for premium content, and hosts will often find their listeners want to support the show beyond listening and sharing it. To be successful, podcast creators should plan for multiple months of content before they even begin. So today we’re talking about what content you can offer and how you should think about planning your content calendar.

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Making a Business of Your Podcast: Building a Membership Program

In continuing our discussion of how creators can turn their podcast into a sustainable business, we’re talking today about membership programs. The membership model is a newer trend in podcasting, and one that more creators are turning to instead of regular podcast advertising. So what should you consider before staring a membership program for your podcast? What perks can you include to entice your listeners to join? And what’s the mindset you should have when planning to offer membership?

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Making a Business of Your Podcast: Developing Revenue Streams

Today we’re starting to tackle one of the most important questions that many podcast creators have as they build their audiences. That is, how can they turn their creative project into a sustainable business? Podcasting is still a growing field, but there are already plenty of creators out there who have made podcasting their full time job. So how did they do it? We’ll start by breaking down the four most popular ways to make money from your podcast, which together can turn a podcast into a business. And next week, we’ll dive even deeper to talk about a more nuanced way of thinking about financially sustaining your podcast in the long-term.

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What Equipment To Get For Your Podcast

When it comes to buying podcast equipment to start making your next great idea, the number of options to choose from can be paralyzing. Most podcast creators want advice on what to buy so they can start their project. Fewer want detailed explanations about every way one item is better than another.

With that in mind, this guide won’t present you with every possible microphone you can buy for your podcast. Instead, we’re giving you three common options for each category of item you’ll need, at three different price points, so you can build your podcast setup as quickly as possible.

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The Secret to Interviewing Remote Podcast Guests: The “Double Ender” Technique

If you’ve booked an interview with an expert for the first episode of your podcast, the next question you might ask yourself is how you’ll record them while you speak to them on Skype. Thankfully, there’s a common solution that many shows employ to get a clean guest recording. Today we’ll discuss how you can avoid using phone audio in your podcast and instead make your guests sound like they’re in the studio with you using the “double ender” recording technique.

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How to Use Compression for a Better Podcast Sound

A lot of the work of finishing your podcast once you’ve recorded it is making it sound better without the audience ever realizing you’ve changed anything. To get a great podcast sound, you need to use processing tools like compressors. Today we’re explaining what compression is, why it’s important for creators to use in every podcast episode, and how to apply it.

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How to Find Freelance Help for Your Podcast

Producing your podcast can be an involved process. There’s audio to edit, show notes to write, marketing materials to make, as well as a website to set up and a media host to maintain. If you’re a podcast creator going it alone, it’s a good idea to outsource some of these tasks while you focus on the content of your show. Below are some types of jobs you might want to hire a freelancer to do, as well as where to find freelancers and what to consider while posting a freelance job.

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How to Make Your Podcast Sound Better with Simple EQ Techniques

With podcasts and any kind of audio, the raw sound you record is rarely going to be the end product that people hear. There are a number of post production effects, also known as FX, that can help you craft a more pleasing sound for your podcast. Today we’re explaining one of the most basic types of processing: equalization, or EQ. We’ll cover the EQ steps that every podcast creator should be taking with their vocal tracks in order to achieve a better and more professional sound.

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How to Normalize Your Podcast Audio, and Why You Need To Do It

New podcast creators often find that making a podcast involves a lot of steps. Some are expected, like using an audio editor to cut your podcast together. Some are less obvious, like normalizing your podcast’s audio. What does normalizing a podcast's levels, also called Loudness normalization, actually mean? Why should creators care about this process, and how exactly do they do it? Today, we’ll give a short explanation of what Loudness is, as well as a step-by-step guide for how to normalize your podcast.

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Running Out of Podcast Ideas? Here's How to Find More

It happens to every podcast creator eventually. You have an off week. The ideas aren’t flowing like they usually do. You’re thinking about what to make your next podcast episode about, and you’re drawing a blank. You’re out of podcast ideas! So what should you do? Today we’re going to recommend a strategy that may seem unorthodox. In the latest in our “Thoughts from Third Coast” series, we’re talking about how you can generate new ideas for your podcast through the art of (ethical) stealing.

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A Step-By-Step Guide to Making a Podcast

There are a lot of resources on the Internet for making a podcast (we even have our own list of podcast production tools you can use). But how do you actually put all these tools together to get a finished podcast episode?? When it comes to the nitty-gritty of making podcast episodes, production studios start to get vague about their process. Today, Backyard Media is going to show you how to make a podcast, using our own in-house production process as an example.

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The Ultimate List of Tools for Podcast Production

Anyone who gets into podcasting knows that audio takes a long time to edit and turn into an actual story. Creating a podcast is an involved process that takes grit and a good bit of organization, as we talked about in our last guide. To make your podcast production easier, we’ve gathered lots of different tools that creators can use to improve their production cycle.

Below is our running list of some of the best resources - free and paid - that will make podcast production less of a hassle and hopefully more enjoyable.

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How Solid Organization Can Make The Difference In Your Podcast Production

Any creator who’s started a podcast knows that they have many moving parts to them. It can be a lot to keep track of, and the reality is that the way you organize your podcast’s production cycle can have an impact on your finished product. As part of our “Thoughts from Third Coast” series of guides, today we’re reporting on a few takeaways from a Third Coast 2018 session about organization led by former Gimlet Media producer Eric Mennel. We’ll talk about the four ways you can better organize your podcast production and improve your show.

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5 Things I Wish I'd Known When I Started My Podcast

Backyard Media is always trying to think of new ways to help independent podcast creators. As a writer for Backyard Media and a podcaster myself, I’m always trying to improve my craft and learn from others in this space. To that end, I recently attended the Third Coast International Audio Festival in Chicago. We’ll be providing more insights from Third Coast, but here are five key takeaways I got from one particular panel: the “Podcasting without a Net(work)” session for independent creators.

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A Guide to How to Get Sponsored for New Podcasts

For many creators, an important step in building their new podcast is to get sponsorship. With sponsorship you can make your podcast a self-sustaining project, and start spending money to actively grow it through your own ads and investing in equipment for your show. But for newer podcasters, the exact steps required to getting to those first few sponsors can be unclear. As part of our Podcasting 101 series for podcast creators, here’s Backyard Media’s guide for how to get sponsored.

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Podcast Hosting Doesn't Need to Be Hard - Here's How to Do It

What is podcast hosting, and why is it so important? Finding the right host for your podcast is one of the first technological hurdles most creators come up against. As listeners, we don’t hear much about podcast hosting, but creators can’t have a podcast without a podcast host. In this guide, we’ll explain what podcast hosting is for, what your options are, and how to get started with one.

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Marketing Your Podcast? Here Are Three Things You Need to Do

If there’s one thing that all podcast creators try to do, it’s growing their shows. Increasing the size of one’s audience from a few thousand to tens of thousands of downloads per episode and beyond, requires diligent effort and a lot of grit. But getting to that upper echelon of shows means you can attract more sponsors and command a higher CPM rate. For current and aspiring podcast creators who want to market and grow their show effectively but don’t know where to start, this is the guide for you. Here, we discuss the three big steps creators should take to achieve impressive growth with their show.

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Want to Monetize Your Podcast? First, You've Got to Track Your Downloads

If you're a podcast creator, you need to know how many people are listening to your show. Otherwise known as tracking your podcast's downloads, this process is essential for any creator who wants to monetize their podcast and building a self-sustaining show. But podcast tracking and download statistics can be confusing, and there isn't a single Google-like service for tracking podcasts. So here's a guide on tracking your podcast downloads: why you need to do it, the services you can use, and how to set your service up.

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How to Create Your Podcast Listener Survey

For podcast creators who are looking at how to get sponsored and make their show a self-sustaining business, a listener’s survey is essential. As we noted in our last guide, a survey is useful for a number of different reasons, from understanding demographics and buying preferences to serving as a test case for listener engagement. Maybe you've read that guide and are ready to take the next step and actually make a listener survey. So, what should it actually consist of?

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Why Podcasts Need to Do a Listener Survey

Podcasters are always asking us, "How do I present my work and my audience so that I get the attention of really great podcast sponsors?" If you have an audience in the tens of thousands or more, doing a listener survey to understand who's tuning in should be one of the first steps you take toward podcast sponsorship. So today we'll discuss why it's so crucial to do a survey, how easy it is to set one up, and what creators should be asking their audiences. 

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