Resources for Sponsors

When it comes to the podcast advertising industry, it can feel like there's so much to learn and that the information available is scattered across the web. It's hard enough to craft a marketing strategy, so we're making it a tad easier for you. Below is a list of resources that potential sponsors should find helpful as a first step into podcast advertising.

 

Backyard Media Resources - The Fundamentals

 

Backyard Media Resources - Listenership, Brand Impact and ROI

 

Backyard Media Resources - Industry Trends and Developments

Podcast Industry Research

  • The Infinite Dial 2018 (Edison Research) - Edison Research's full digital media survey, including sources such as internet radio and streaming TV. (See Backyard Media's analysis of this research here)
  • The Podcast Consumer 2018 (Edison Research) - The industry standard for understanding podcast audience demographics and habits. An extended portion of the Infinite Dial 2018 survey.  (See Backyard Media's analysis of this research here)
  • The Infinite Dial Canada 2018 (Edison Research) - The same survey, for Canadian media audiences. (See Backyard Media's analysis of this research here)
  • The Podcast Consumer 2017 (Edison Research, Spring 2017)
  • IAB Podcast Advertising Revenue Study (June 2017) (IAB/PwC) - Research of industry-wide podcast advertising revenue, including forecasts for 2017, as well as an analysis of podcast advertising trends. (See Backyard Media's analysis of this research here)
  • Report on Public Media's Most Engaged Listeners (November 2017) (Edison Research/Knight Foundation) - Executive summary of a survey of the listening habits of 28,000 public media listeners. (See Backyard Media's analysis of this research here)
  • Podcast Brand Lift Study (2016) (Edison Research/PodcastOne) - A summary of three studies done to measure how podcast ads positively impact likelihood to purchase, brand awareness, and brand recall. (See Backyard Media's analysis of this research here)

 

Podcast Industry News